I worked with the team at Studio Koto to update the Uber Eats brand to reflect their new positioning: fuel a world hungry for life.
I lead the design and art direction for Uber Eats’ social presence to reflect the new brand expression.
When we started this project, we conducted an audit of the Uber Eats social content and arranged it from reductive to expressive. We then figured out how elements of the new design language could bring these moments to life.
The new design language
Photography by Justin Walker